Revenue & app settings

Creating and developing an app which could potentially reach a mass audience all around the UK will be expensive. I have undertaken research to discover the prices needed develop my product.

This app is so expensive for various different factors which include costs to cover the following:

-An app icon

-The design - I would need to hire an app/visual designer to create something visually engaging to appeal to my targeted demographic

-All of the content will be individual. It won't work in synergy with other social media platforms because I intend for all of the content to be original and suitable for viewing purposes on different phones

-Custom interface: the map and individual characters to represent each customer. This will add extra costs because it is an advanced feature and will create a personal feature for everyone.

-Available on both IOS and Android phones.

In addition to the app itself I will have to consider costs to cover paying for advertisements and working alongside both the clothing and events brands. As these are visual elements I would also have to consider hiring photographers etc.

As I am planning on creating an app with frequent updates my business would have to grow so I could hire people to reply to the customer's needs and provide the content on my app.

After conducting this research I realised how expensive developing a product on this scale would be because everything has to be considered and funded efficiently.

App Settings:

Privacy is a vital aspect of my app because I want to ensure each customer feels comfortable in uploading content as they are able to control who sees it. I have researched various safety controls for both android and apple devices and here are a few features I will include to enhance privacy:

• The ability to turn your location off whilst on the app. I will make it clear to the customer that when you phone’s location service is on, your exact location becomes public online.

• When you stay online on social media on the go, all your activities are being tracked through cookies.

• When you connect to public Wi-Fis, you are prone to attacks like MITM and identity theft - therefore my app will include an offline feature to prevent this

• Retailers can collect your data behind your back through the Wi-Fis at their stores.

• When you share too much private data on apps that you assume as “secure” or “trustworthy”.

• You will also have to accept people as 'friends' so they can see what you share

• Background check - I intend to create a safe community and whilst signing up to the app you will have to undertake a couple of tests to determine your reasoning to signing up