THE BUSINESS MODEL
Within the second week I decided what I wanted to focus my business on and have stated my mission statement, whilst thinking of key values I intend to achieve.
I have decided to create an app called: citygirl which is going to be targeted towards female first year students throughout Birmingham to help form a sense of community. I am aiming to produce a platform enabling students to be creative, yet feel safe and share their experiences and opinions on life in Birmingham. The app will incorporate fashion and events so students are always aware of what is happening and what to wear.
At this point my idea isn't finalised and I am looking to develop it to ensure it is successful.
How I want my app to be percieved:
High end
Trust worthy
Modern
Reliable
Entertainment
Mission Statement:
Our mission is to dedicate and consistently deliver high quality content on student life in Birmingham, to ensure they have the best experience possible